| Title | FB1 Visual Merchandising and Display |
| Edition | 6 |
| Call Number | FB1 0179 |
| ISBN/ISSN | 978-1-60901-084-3 |
| Author(s) | Martin M. Pegler |
| Subject(s) | Visual merchandising and display basics visual merchandising and planning |
| Classification | FB1 0179 |
| Series Title | GMD | Text |
| Language | English |
| Publisher | Fairchild Books & Visuals |
| Publishing Year | 2012 |
| Publishing Place | London |
| Collation | 416p ; 27cm |
| Abstract/Notes | As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft—from classic techniques to the most avant-garde developments, Visual Merchandising and Display, 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for "green" presentation. This book serves as a "how to" for creating a visual look and feel for a brand and optimizing images. |
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