Martin M. Pegler Primary Author mixed material bibliography London Fairchild Books & Visuals 2012 monographic 6 en English

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416p ; 27cm As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft—from classic techniques to the most avant-garde developments, Visual Merchandising and Display, 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for "green" presentation. This book serves as a "how to" for creating a visual look and feel for a brand and optimizing images. visual merchandising and planning Visual merchandising and display basics FB1 01799781609010843 Lasalle College Jakarta Library Catalogue FB1 0179 1085 2014-07-18 13:56:46 2015-02-17 13:47:32 machine generated