FB1 Fashion Buying; From Trend Forecasting to Shop Floor

RECORD DETAIL

Title	FB1 Fashion Buying; From Trend Forecasting to Shop Floor
Edition
Call Number	659.157 SHA f
ISBN/ISSN	978-940-41168-9
Author(s)	David Shaw Dimitri Koumbis
Subject(s)	trends in fashion buying Merchandise planning
Classification	659.157 SHA f
Series Title
GMD	Text
Language	English
Publisher	Fairchild Books & Visuals
Publishing Year	2014
Publishing Place	London
Collation	176p ; 23cm
Abstract/Notes	Fashion Buying: From Trend Forecasting to Shop Floor uniquely looks at what fashion buying entails in terms of the activities, processes and people involved – from the perspective of the fashion buyer. It breaks down the five key areas of buying activity for those wishing to pursue a career in the industry; crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning, and trends in fashion buying. The book features insightful interviews with successful fashion creatives alongside business case studies, putting the contents of each chapter into professional context and perspective. Exercises and activities also enable you to apply your knowledge of the subject as you work through the book. Fully illustrated with inspiring imagery, Fashion Buying is an invaluable go-to handbook for fashion design, marketing, buying and merchandising students, written by industry experts.
Specific Detail Info	from Trend Forecasting to shop floor
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