David Shaw Primary Author Dimitri Koumbis Primary Author mixed material bibliography London Fairchild Books & Visuals 2014 monographic en English

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176p ; 23cm Fashion Buying: From Trend Forecasting to Shop Floor uniquely looks at what fashion buying entails in terms of the activities, processes and people involved – from the perspective of the fashion buyer. It breaks down the five key areas of buying activity for those wishing to pursue a career in the industry; crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning, and trends in fashion buying. The book features insightful interviews with successful fashion creatives alongside business case studies, putting the contents of each chapter into professional context and perspective. Exercises and activities also enable you to apply your knowledge of the subject as you work through the book. Fully illustrated with inspiring imagery, Fashion Buying is an invaluable go-to handbook for fashion design, marketing, buying and merchandising students, written by industry experts. Merchandise planning trends in fashion buying 659.157 SHA f978940411689 Lasalle College Jakarta Library Catalogue 659.157 SHA f FB10173 Fashion Business 659.157 SHA f 1080 2014-07-17 09:34:55 2016-08-02 10:15:12 machine generated