FB1 Basic Fashion Management 02 Fashion Promotion; Building Brand Through Marketing And Communication

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Title	FB1 Basic Fashion Management 02 Fashion Promotion; Building Brand Through Marketing And Communication
Edition
Call Number	650.07 MOO b
ISBN/ISSN	978-2-940411-87-0
Author(s)	Gwyneth Moore
Subject(s)	industry and context Media and PR
Classification	650.07 MOO b
Series Title
GMD	Text
Language	English
Publisher	AVA publishing
Publishing Year	2012
Publishing Place	UK
Collation	176p ; 23cm
Abstract/Notes	Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.
Specific Detail Info	building brand through marketing and communication
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