FB1 Basic Fashion Management 02 Fashion Promotion; Building Brand Through Marketing And Communication

FB1 Basic Fashion Management 02 Fashion Promotion; Building Brand Through Marketing And Communication Gwyneth Moore Primary Author mixed material bibliography UK AVA publishing 2012 monographic en English 176p ; 23cm Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. Media and PR industry and context 650.07 MOO b9782940411870 Lasalle College Jakarta Library Catalogue 650.07 MOO b FB10125 Fashion Business 650.07 MOO b 1077 2014-07-16 10:35:48 2016-07-28 13:38:14 machine generated