FB1 Fashion Brands 3RD Branding Style From Armani to Zara

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Title	FB1 Fashion Brands 3RD Branding Style From Armani to Zara
Edition	3rd
Call Number	746.920 TUN f
ISBN/ISSN	978-0-7494-6446-2
Author(s)	Mark Tungate
Subject(s)	The first fashion brand fashioning an identity
Classification	746.920 TUN f
Series Title
GMD	Text
Language	English
Publisher	kogan page
Publishing Year	2012
Publishing Place	United Kingdom
Collation	228p ; 23.5 cm
Abstract/Notes	Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashion 'sense' - and reveals how a mere piece of clothing can be transfomed into something with mystical allure.
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