Gaynor Lea Primary Author Greenwood Primary Author mixed material bibliography United Kingdom John Milley 2013 monographic en English

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203p ; 24.5cm Effective communications with consumers are especially necessary for success in a business as ephemeral and competitive as fashion. This textbook for students of fashion design, fashion marketing, and communications sets out all that they need to successfully participate in the increasing number of courses with marketing communications as a component. Taking an international approach that reflects the global fashion market, this invaluable resource features many real–world case studies for practical, hands–on learning. Marketing Strategy the role of public relations the retail fashion store environment 658.82 LEA f9781405150606 Lasalle College Jakarta Library Catalogue 658.82 LEA f FB10159 Fashion Business 658.82 LEA f 1072 2014-07-15 10:01:00 2016-07-30 14:19:30 machine generated