FB1 Luxury Brands In Emerging Markets

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Title	FB1 Luxury Brands In Emerging Markets
Edition
Call Number	658.827 ATW l
ISBN/ISSN	978-1-137-33052-9
Author(s)	Glyn Atwal Douglas Bryson
Subject(s)
Classification	658.827 ATW l
Series Title
GMD	Text
Language	English
Publisher	Palgrave Macmilan
Publishing Year	2014
Publishing Place	New York
Collation	214p ; 22 cm
Abstract/Notes	The rewards of success in emerging markets are potentially huge, and as luxury companies continue to expand their global reach, they will need to continually assess if their current strategy is delivering competitive advantage. Luxury Brands in Emerging Markets is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies. Emerging markets are incessantly evolving and the continuous need for new market intelligence will be critical in addressing complex issues and delivering business success. It is these new insights at the very frontiers of new knowledge and practice that will provoke dialogue and debate in the boardroom, as well as in classrooms that are preparing future luxury company executives.
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